Position: Social Media Analyst -UNFPA (Deadline June 2024)
Position: Social Media Analyst -UNFPA (Deadline June 2024)
Job Description
The Position: The Social Media Analyst will support UNFPA India’s external and internal communications and media outreach efforts, working under the Communication & Media Specialist’s supervision and the Chief of Policy, Advocacy, and Partnerships Unit’s overall guidance.
Responsibilities:
A. Increasing Online Presence and Visibility:
- Social Media:
- Design and implement strategies to increase followers, reach, and engagement on UNFPA India’s social media platforms.
- Manage social media accounts with updated content reflecting communication priorities.
- Plan and execute social media campaigns on relevant issues, including boosting posts and running ad campaigns.
- Manage social media partnerships and ensure content aligns with brand guidelines.
- Monitor and moderate comments on posts.
- Train colleagues on effective social media use.
- Collect and analyze social media metrics for informed decision-making.
- Content Curation and Storytelling:
- Develop high-impact social media content including graphics and videos.
- Produce field content showcasing UNFPA India’s impact.
- Engage with social media influencers for promotion.
- Mobilize youth networks for content development and campaigns.
- Produce and disseminate the “On Track” e-newsletter.
- Coordinate development of digital reports, animated infographics, and other content.
B. Website Management:
- Administer and update the India CO website with the latest content.
- Implement SEO strategies to increase visibility and drive traffic.
- Analyze website performance using Google Analytics and develop engagement strategies.
- Liaise with HQ to update content as needed.
C. Data Collection and Analysis:
- Collect data from digital channels and use analytical tools to extract insights.
- Monitor KPIs related to social media engagement and website traffic.
- Tailor content and marketing efforts based on data-driven insights.
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D. SEO and Content Analysis:
- Optimize content for search engines and social media.
- Assist in planning and optimizing digital marketing campaigns across various platforms.
E. General Support:
- Perform any other duties as requested by the Supervisor.
Qualifications and Experience:
Education:
- Bachelor’s degree in communications, marketing, journalism, advertising, or related field.
Knowledge and Experience:
- Minimum 7-8 years of experience in social media management, digital marketing, and content development.
- Experience in planning and implementing social media campaigns and mobilizing user-generated content.
- Skills in running ad campaigns to increase followers, reach, and engagement.
- Certifications in Hootsuite, Google Analytics, Facebook Insights, etc., are advantageous.
- Familiarity with SEO practices and tools like Canva, MailChimp, and CMS.
- Excellent written and oral communication in English; basic knowledge of Hindi is preferred.
- Knowledge of Sexual and Reproductive Health and Rights, Gender Equality, Youth Empowerment, and Population and Development is an asset.
- Ability to work independently and in teams in an international and multicultural environment.
Core Competencies:
- Achieving results
- Being accountable
- Developing and applying professional expertise
- Thinking analytically and strategically
- Working in teams/managing relationships
- Communicating for impact
Functional Competencies:
- Conceptual innovation in providing technical expertise
- Leveraging resources of national governments and partners
- Building strategic alliances and partnerships
- Adapting knowledge in different contexts
- Job knowledge and technical expertise
- Integration in a multidisciplinary environment
Compensation and Benefits: This position offers an annual remuneration package of INR 1,469,279 (taxable), along with annual leave, sick leave, and medical insurance coverage.
Social Media Analyst
Location: New Delhi, India
Grade: SB4
Contract Type: Service Contract, Non-Rotational
Job ID: 18347
Posting Date: 05/27/2024
Apply Before: 06/11/2024
Contract Duration: 1 Year with Possibility for extension
Education & Experience: Master’s Degree – 5 years OR Bachelor’s Degree – 7 years
Languages Required: Fluency in English
Work Environment: UNFPA promotes gender equality, teamwork, diversity, integrity, and a healthy work-life balance. UNFPA encourages women and persons with disabilities to apply.
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